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For example, one company wanted to sell toothpaste in Southeast Asia. In their advertisements, they claimed that their toothpaste whitens teeth. They didn’t understand that many of the local people chewed betel nuts to make their teeth black, and that these people thought black teeth were attractive.
The toothpaste company probably kept using the same advertisement in Southeast Asia.
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In another case, a car company tried to sell a car called “Matador” in a Spanish-speaking country. The company thought that it was a strong name because it means “bullfighter”. In Spanish, matador is indeed a noun meaning “bullfighter”. But it is also an adjective meaning “killing”. Imagine driving around in a car called “Killing”!
The car company that tried to sell a car to a Spanish-speaking country probably didn’t sell many Matador cars in that country.
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A European businessman had an important meeting with a company in Taiwan. He wanted to bring gifts for the people he was meeting with. He thought that something with his company’s logo on it would be a nice gift. So he bought some very nice pocket knives and had his company’s logo printed on them. He didn’t know that giving a knife as a gift symbolizes cutting off a friendship!
The European businessman probably researches new cultures before he visits them now.
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It’s very easy to make blunders like these people did. But it’s also very easy not to. Before you visit a new country, research that country’s customs and etiquette (social rules for polite behavior). You can find a lot of information online. Just go to a search engine and type in key words like “cross-cultural etiquette” or “cultural information Taiwan”. By spending a few minutes doing research, you can save yourself from a lot of embarrassment and make sure you don’t accidentally offend anyone.
What you can disagree with people to save yourself from making cross-cultural blunders.
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患者，男，18岁，大学生。车祸造成双下肢骨折，入院后医生立即给予伤口处理、骨折固定，护士给予吸氧，建立静脉通路，测量生命体征，配合医生实施救护，评估患者心理社会状态，实施系统的整体护理。上述内容是（ ）现代护理发展阶段的特点。
以疾病为中心阶段
以患者为中心阶段
以医生为中心阶段
以健康人为中心阶段
以人的健康为中心阶段
20世纪70年代之后，随着WHO提出“人人享有卫生保健”的目标，现代护理学的发展进入了（ ）。
以疾病为中心的阶段
以病人为中心的阶段
以健康为中心的阶段
以预防保健为中心的阶段
以社会需求为中心的阶段
按照现代护理学的理念，下列有关“健康”的描述正确的是（ ）。
健康就是无躯体疾病或不适
健康就是各器官功能正常
健康就是个体能正确地评价自己
健康就是要有完好的生理、心理和社会适应能力
健康与疾病是对立的，不能相互转化
护理学四个基本概念中，护理理论、护理实践的核心是（ ）。
人
健康
环境
护理
预防
For instance, a doctor doesn’t always have time to thoroughly explain an illness. In these cases, the Internet can be a valuable resource—a place to read all about the causes, symptoms, and remedies for an illness.
One benefit of using the Internet as a medical resource is it has a lot of information about illnesses and diseases.
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For example, some websites claim that sniffing (smelling) a newspaper can cure nausea (the feeling of being sick to your stomach and wanting to vomit).
One possible remedy for nausea is drinking a lot of tea.
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