国开网100万⁺专项题库

阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。

　　The marketing mix consists of ‘the four Ps’: providing the customer with the right product at the right price, presented in the most attractive promotion and available in the easiest place. The product is not just an assembled set of components: it is something customers buy to satisfy a need they feel they have. The image and the design of the product are as important as its specifications. Then the product must be priced so that it competes effectively with rival products in the same market. In addition, the product should be presented to customers through advertising (e.g. TV commercials, newspaper advertisements or posters), packing (e.g. design, labels, materials), publicity, public relation and personal selling. Finally, the product must be available to customers through the most cost effective channels of distribution. A consumer product must be offered to end-users in suitable retail outlets, or available on hire purchase or by mail order.

The author of the article intends to explain to us what the marketing mix is. 1

2. Customers’ satisfaction matters greatly to a product. 2

3. The price of a product must be exactly the same as rival products in the same market. 3

4. To make your product known to the public, advertising is the only consideration you need to take into account. 4

5. A product can reach customers, according to the text, through retail outlets, hire purchase, mail order and online sales. 5