国开网100万⁺专项题库

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　　Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.

　　A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off.

　　A soft sell is a different approach. The sales person tries to build trust with consumers. He doesn’t put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.

　　An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People don't really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful.

　　Humor in advertising is also used to attract the consumer's attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success.

What's the topic and main idea of the passage? 1

A. Selling Strategy – Sales Staff

B. Sales Staff – What Sales Staff Should Know

C. Selling Strategy – Hard Sell and Soft Sell Strategies

2. Customers often _________ hard sales tactics, thus making soft-selling more effective for success. 2

A. resist

B. oppose

C. object

3. Examples of soft sell mentioned in the passage include __________. 3

A. telling customers how good a product is

B. recommending products among friends

C. putting pressure on customers to buy products

4. Making humorous advertisements is one of the approaches companies use to __________. 4

A. reduce selling costs

B. arouse people's interests

C. avoid the shortage of sales staff

5. According to the passage, __________. 5

A. soft sell is expensive

B. hard sell is rarely resisted by customers

C. soft sell is preferred by business companies