简答题
When Braniff Airlines translated a slogan for its comfortable seats ❺ “fl y in leather ”, it came out in Spanish as ❻ “fly naked ”.
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When Braniff Airlines translated a slogan for its comfortable seats ❺ “fl y in leather ”, it came out in Spanish as ❻ “fly naked ”.
What is the marketing mix?
The marketing mix consists of “the four Ps”: providing the customer with the right 1 at the right 2 , presented in the most attractive 3 and available in the easiest 4 .
What is a product?
The product is not just an assemble set of component : it is something customers buy to 1 a need they feel they have. The 2 and the 3 of the product are as important as its specification ..