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简答题

When Braniff Airlines translated a slogan for its comfortable seats ❺ “fl y in leather ”, it came out in Spanish as ❻ “fly naked ”.

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What is the marketing mix?

The marketing mix consists of “the four Ps”: providing the customer with the right 1 at the right 2 , presented in the most attractive 3 and available in the easiest 4 .

__1__
  • price
  • product
  • place
  • promotion
__2__
  • price
  • product
  • place
  • promotion
__3__
  • price
  • product
  • place
  • promotion
__4__
  • price
  • product
  • place
  • promotion
单选题
__1__
  • price
  • product
  • place
  • promotion
单选题
__2__
  • price
  • product
  • place
  • promotion
单选题
__3__
  • price
  • product
  • place
  • promotion
单选题
__4__
  • price
  • product
  • place
  • promotion
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What is a product?

The product is not just an assemble set of component : it is something customers buy to 1 a need they feel they have. The 2 and the 3 of the product are as important as its specification ..

__1__
  • design
  • satisfy
  • Image
__2__
  • design
  • satisfy
  • Image
__3__
  • design
  • satisfy
  • Image
单选题
__1__
  • design
  • satisfy
  • Image
单选题
__2__
  • design
  • satisfy
  • Image
单选题
__3__
  • design
  • satisfy
  • Image