国开网100万⁺专项题库

What is price?

The product must be priced so that it 1 effectively with 2 products in the same market.

What is promotion?

The product is presented to customers through advertising (e.g. TV 1 , radio spots, newspaper advertisements, 2 , packing (e.g. design, 3 , 4 ), publicity , public relations (P. R. ) and personal selling.

What is a place?

The product must be available to customers through the most cost effective channels of 1 . A consumer product must be offered to 2 in suitable retailer 3 , or available on hire purchase or by mail order.